It can often be difficult to extrapolate actionable recommendations from high-level concepts. A teacher could advise that managerial communication should relay empathy or conform to the company's core values, but these lessons can seem inapplicable when confronted with a real life situation. You need to tell the team that the project is late and we aren't meeting goals, or you need to share that we're changing how we do a certain process.
Every situation is unique, in and of itself as well as the context surrounding it. When removed and given a more objective perspective, the answers seem much easier, but in the moment our minds are filled with the considerations of the here and now. What might certain individuals think, or how does this match what we've come to expect? Is it better to unexpectedly change communication styles to something that seems better, or keep using what people are accustomed to? This blindness by those closest to the situation is the reason for many of the 'nonconformaties' I observed in my tenure working at a call center.
We dealt with cell phones, customer service for AT&T Mobility. Some rules seemed pretty straightforward on the surface, like we charge an upgrade fee when upgrading a customer. Well, it seemed far too often that a customer felt entitled to special treatment because they've been with the company for X years, or because they had a bad experience in the store, or because our competitors were cheaper. There is no end to the reasons why customers would view their own situation as unique, it was as if they thought they were the only ones who had been with the company for X years, not realizing we received these 'give me special treatment or I'll cancel' stories many times per day. Or maybe its because they heard of other people's success that they made their own demands.
Many times the reps would be sucked into the customer's story, their perspective, and would be eager to meet these demands, myself included. Sometimes if it was something we could do, it was simply easier to concede than argue with them. Certain rules were not only regularly broken, but routinely. In a world driven by customer satisfaction surveys and customer retention rates, it was easy to see adhering to the rules as being disincentivized. Regardless of if it was or not, the fact that others were doing it routinely made it seem like not doing it put one-self at a disadvantage.
When considering the idea of one's perspective close to an issue giving them blindness, overcomplicating it, it may be worth considering how we rectify this trend. Teaching the rules in a way that reflect real life situations can help bolster the recognition of a situation for what it really is. Despite how it may present in this way or that, it still pertains to this particular rule. Having an alliance of a company's rules with performance metrics is important too in driving voluntary rule adherence. Only in poorly thought out systems or fundamentally flawed projects would such conflicts be common.
The different ways communication can be enhanced is a very intricate and dynamic subject, but in my mind it comes down to a few core facts. The goal is to make the message understood by all, with minimal confusion, and to make it as well-received as possible. In tandem with this should be the feedback system, gauging the reception and receiving feedback. So how can we obtain these lofty goals?
Choose the right communication method, most likely multiple methods. E-mail is easy and well-loved by management, but recognize its limitations. The meeting room, the conference call, and the video conference all present their own strengths for consideration. Just because an important element of a message was included in an e-mail does not mean it made its way into everyone's brain in the intended form. Getting the message out there often means a bit of repetition, and having multiple modes can, if nothing else, greatly reduce miscommunication.
Tone is important for leadership, including in text-based messages. Having a balance of optimism and confidence tempered with realism and forthrightness is what you generally want for any communication. Actions speak louder than words, but even within a message there can be actions of sort. Being transparent starts now, if there's major concerns bring them up before being prompted, but also mention the plan for addressing them. Attempting to hide or diminish them will only reduce credibility, unsalvageable by any amount of flowery language.
Timing is also a huge element of a message's success. In general, sooner rather than later is the right way to go. There's a balance there to be had though, with getting enough facts together before making a statement, and that's a bit too nuanced to set a simple goal for. More communication is generally better than less, and it is usually the right decision to make multiple communications if one complete one isn't ready yet. Simply assuring the employees that answers are in the pipeline can be better than uncertain silence.
Despite the above few points about multiple communication methods and timing, it is also possible to excessively inundate the employee with communications. Because of this, choosing topics that matter, and erring towards conciseness rather than verboseness is prudent. Many employees don't read all of their e-mails, or just skim through them. That's an unavoidable fact of life, but if the messages are kept short and have a high likelihood to be pertinent to them, more will be read fully.
Where I see this breaking down a lot in my current position is when the company sends out many 'regular' messages. Its as if some employees are tasked to send out daily e-mails about a certain subject. This is not the right way to go about it. That is just asking for fluff and padding. Rather than a quota on volume and regularity, the quota should be on quality. Sending out sufficient information, even if its less frequent, is fine. I'd rather have one relevant e-mail per week than five and have to peruse through them all to fine that fifth of the information that's actually relevant.







