Story telling is an art as old as humanity itself. We have the capacity to empathize with storytellers and story characters, and in a sense experience a situation in a way much deeper than a simple description of the concept. It is ingrained in our minds, and unfortunately also becoming a lost art in our society. In an era of efficiency and statistics, the subtle value of taking that extra time is difficult to prove.
In a study published in the Journal of Organizational Change Management (Direct Link), instances of storytelling proving to bring about effective change in the workplace is examined. It was found that in the realm of affecting workplace culture, this method was especially effective. Since culture derives from experience, so too must a form of experience be used to change it.
For example, I could tell you about Jean Valjean. Jean was just released from a French prison in the 1800s. He was penniless, wearing the rags of a street beggar. Having spent the last nineteen years in prison, he was alienated from his family and everyone in his past life. In the humble country town of Digne, rolling hills of green and mild weather is juxtaposed with not-so mild gossip on the streets. "Why is there a criminal our town?" asks a woman as Jean walks past. He furrows his brow but trains his eyes straight ahead. As a stranger in this small down, the gaze of suspicion falls upon him by all he passes. Required by law to carry a yellow slip of an ex-convict, there is little he can do to assuage this suspicion.
Each inn he visits refuses him, all having heard about the potentially dangerous criminal. Even a request for a glass of water was met with one particularly fervent innkeeper presenting a rifle. The evening chill set in harshly as he climbs a steep hill, towards a church looking down upon the town below. The housekeepers advise Bishop Myriel to lock the gates because of the released prisoner only minutes before that very prisoner knocks on their door. Against their advice, the Bishop lets him in. He presents Valjean with the first warm smile he's seen in four days of freedom. Refusing to accept pay from their guest, they give him a hearty meal and accommodations. Furthermore, the Bishop orders their silverware and their best wine to be shared for the evening, in honor of their guest. That night Valjean marveled at the feeling of a proper bed for the first time in nineteen years.
That morning, Bishop Myriel was tending to his garden when one of his housekeepers cries that they have been robbed. The silverware (made from real silver) was missing, it must have been the stranger. Soon after, soldiers approached the church with Vajean under arrest. They claim they searched him because he looked suspicious. They found the silverware, and he claims he stayed at the church the night prior. Unfazed, the Bishop presents the same warm smile as before and says he gave Valjean the silverware. After releasing Valjean, still in shock, the Bishop said, "I'm glad you're back. You left in such a hurry you forgot to take the candlesticks."
Dropping to his knees wordlessly, tears filling his eyes, Valjean sees the Bishop present him with candlesticks made of fine silver. "Promise me and don't forget, don't ever forget, that you will use this silver to make an honest man of yourself. You no longer belong to evil but to good. Jean Valjean, my brother, it is your soul that I am buying for you. I am taking it away from black thoughts and damnation, and I am giving it to God."
Now that could be viewed as a long way of saying, "Giving the right person a second chance can make someone a better person." However, in reading that story the reader might really come to understand on a different level exactly why that is. Moreover, they will certainly be more apt to remember it.
Of the many lectures I've heard in my academic career, sermons heard at church, and speeches at work, it is the ones with a story that I tend to remember the most. It doesn't have to be a story as long as the one I presented above, even just a short sentence or two where a series of events demonstrate the reason behind a rule can be effective.
Thinking of my own workplace and the potential application of this concept, there are possibilities. We have a workplace culture rooted deeply in respect for others. This permeates into everything we do, as a great deal of trust is invested in others. Challenging someone, especially regarding their area of responsibility, is not seen unless there is a clear undeniable error made. When everyone is viewed as an expert in their field, every benefit of the doubt is afforded before bucking the system. This contributes greatly to our company being a great place to work, with a high amount of job satisfaction and a low amount of conflict. Attracting and retaining skilled workers is essential in a technology-driven industry like aviation.
If I were giving a speech, I could relay a story about how, because of the great mutual respect between offices, calls for urgent action are met with promptness and without question. This is especially true for our Procurement office, as through a great working relationship spanning many years, we have learned how to serve each other better. By respecting them, I know not to cry wolf and demand that all of my requisitions are 'top priority' just to get them worked. I believe they will all be attended in good time, and save the alarm bells for when something is truly specifically an above-average priority. In turn, they know I rarely call for such immediate action, and so they jump on it when I do.
By providing the above example I can demonstrate how mutually beneficial having trust and respect can be, giving context for the concept.
